If you’re a real entrepreneur, you’ll know that to succeed, it helps that you simply enter a line of business that you naturally enjoy, and would gladly do albeit you probably did not get paid(as tends to happen during start up). the reality however is that you simply are(I hope) in business to form money during a manner that’s profitable – which can successively enable you stay therein business you enjoy, for the future . to realize the foregoing purpose, you’ll got to do cost-effective and results-focused business marketing. One vital – but i think grossly underutilized tool – for doing that’s the business cards .

I discuss during this article how you as a business owner, can better design your own business cards, to significantly improve your ability to plug yourself to those that actually need your services and/or products.

Marketing is about creating an impact – a positive impression – within the mind of your intended customer – that you simply or YOUR BUSINESS are more capable of meeting his/her perceived need or want than any others. The more successful you’re in creating this impression about yourself/business within the mind of your audience , the greater the probabilities that they’re going to choose you over others who may offer an equivalent products and/or services you are doing . This in effect means, you’ll be better ready to achieve your major business goal of creating extra money , MORE profitably.

Just before I continue, I wish to form the subsequent clarification. The ideas I offer here are mainly to be used by self-employed individuals (independent contractors, consultants, entrepreneurs/business owners) – i.e. people that are their own bosses and thus take decisions that affect how their company is perceived or operates.

For those that work as employees in companies, it’s likely that decisions about the sort and style of business cards used are going to be crazy considerations relevant to the company’s preferred mode of operation and business vision. i will be able to therefore only say that persons who fall under this latter category, if they find what I say here of potential usefulness to their organization(e.g. sales/marketing personnel) explore the likelihood of bringing it to the eye of appropriate decision makers for consideration.

Is There A book For business cards Design?

I am not conscious of any book that really spells out what information or details should or shouldn’t get on a business card: But if you recognize of any, i might appreciate your sending me a note about where to seek out it. 🙂

It appears instead, that the majority people seem to possess come to some tacit agreement on the foremost relevant pieces of data and features to adorn their cards with. or even they only adopted what they found others doing once they entered into business for themselves. Either way, the purpose I’m making is that i think everyone must attempt to design a business card that works for him/her.

What Does the traditional card “Say”?

What i might call the traditional card typically contains information that “says” the following(in addition to some graphics like a logo, or artistic effects for aestetic appeal):

1. Who you are: Your name/title/business name, and possible qualifications that lend credence to your claims.

2. Contact Info: Phone numbers, postal/physical address, web URL/email(you do have these don’t you?).

3. A Tag Line: Punchy phrase about your biz. BUT will these help achieve your purpose?

But the question might be asked: Does the conventionally designed card work also because it might be made to? I say NO. I say NO. In fact, after brooding about this issue, I even have come to the conclusion that one word best describes the traditional card – and that is “Passive”. It’s contents aren’t designed to be response-generating or action-inducing. I however believe one can adopt a card design that’s more “Active” — hence my efforts at finding an alternate that works, which eventually led to the present article being written.

I have always been a touch of a non-conformist – with a penchant for “playing devil’s advocate”, “rocking the boat”, “stirring things up” etc during a bid to challenge others to re-evaluate accepted norms for possible refinement – or total replacement. 🙂 If I find that the established order doesn’t offer me what I consider optimal returns towards achievement of a group goal(s), I immediately begin exploring alternative options to adopt, till I find something that provides me the results i would like .

Based on the above, the question, on behalf of me – as a performance enhancement advocate – on the difficulty of business cards and the way to urge the foremost value from them is: What information do business persons got to placed on their business cards, to assist them MORE successfully achieve their intended purpose for handing such cards bent prospects ?

By the way, with a couple of possible exceptions, I assume here that the reader – like most of the people who give out business cards – does so because s/he expects that the cards will further impress(or remind) the recipients to form contact at a later date in reference to the merchandise or service discussed. In my view the business cards many business persons give out aren’t properly equipped to realize the complete marketing impact potential they possess. Business cards, I believe, are often designed to play a more active – albeit silent – role within the marketing and/or selling process.

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