Pay Per Click (PPC) Management

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

What Are the Different Types of PPC Ads?

Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.

How Does PPC Marketing Work?

PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.

Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.

Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).

To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.

Creating Targeted Campaigns

Amidst online ad campaign formats, PPC is one of the most flexible and scalable options. We build campaigns with the sole objective of driving quality leads for you.

• We research and select the most effective keywords which can give you maximum conversions with minimum investment. We keep a regular check on ad spends by competition and tweak our campaigns to ensure that we don’t lose out on any opportunities.
• A well-optimized landing page can greatly boost conversions of your PPC campaign. Our team facilitates the best landing page option through targeted A/B testing of content and call to action buttons, to ensure higher conversions.
• Our content team creates engaging copy for your campaigns through rigorous A/B testing of multiple ad formats ads. We finally go big bang with only those campaigns which are destined to increase your online revenues.

Optimizing Existing PPC Campaigns

As part of our strategic engagements with brands, we constantly keep optimizing their PPC campaigns to achieve better ROI.

• We run multiple A/B testing campaigns on PPC ad formats to ensure that brands get improved conversions with the same or reduced investment.
• Regular tracking of engagement levels of users ensures that we get enough primary data to analyze and tweak the campaign creative and content. This enables us to use the most potent creatives for higher ROI.
• Our team keeps a close tab on the performance of each keyword in your campaign. We follow a goal based strategy and all our campaign budgets are aligned to give you the most optimum conversions

Reporting PPC Performance

Your team would be regularly updated on performance metrics of the PPC campaign through detailed monthly reports.

• We keep you posted on campaign spends and improvements with transparent and insightful reports.
• Our team constantly optimizes keyword campaigns to drive more conversions through minimum investments. The same is captured in detailed campaign reports and shared with you on a monthly basis.
• We provide a custom online dashboard to you for accessing your PPC campaign data and reviewing the same at your convenience.