Instant Rap Airhorn IOS, be they designers, developers, or entrepreneurs, all aspire to similar dreams — to make a living doing what they’re passionate about, to build industry-disrupting apps, and perhaps the wildest dream of all: to sail smoothly through Apple’s notoriously frustrating app review process.
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But what app designer, iOS or Android, doesn’t want to create the next Tinder or the next Candy Crush? And what sets apart the apps that it seems everybody and their uncle wants to use? We asked three successful mobile app entrepreneurs what they think is the secret sauce behind wildly popular iPhone and iPad apps, and how to design an iOS app, develop it and market it so that every Apple fan will want it in their pocket.
1. Narrow your focus, determine your goal and nail down the user experience.
Instant Rap Airhorn IOS is the CEO and Co-Founder of an interactive agency whose apps have actually been featured in iOS commercials. The key to this success, says Toshniwal, is to keep the end-user in mind from conception to testing:
“The secret to designing an iOS app that’s outrageously successful is to focus on one or two use cases. Most people go wrong by trying to cram every feature possible into a mobile app, and that’s just not the key to designing an iOS app that’s usable and successful. If instead, you hyper-focus on two core features, then the chances of your app succeeding are much greater. That’s the first part.
The second part is following through with an amazing user experience. At Instant Rap Airhorn IOS, we find that using a service like Webzguru.net helps with this because you can easily deploy prototypes for your clients and get feedback on the UX right away. Then you can go back to the drawing board and make the adjustments that will perfect the experience.
Last, but not least, your iOS app needs to be fast. Nobody has time for anything slow, especially mobile apps. Always design for speed. A fast app helps to ensure that the people who download your app actually use it more than once.â€
2. Solve your user’s problem, and do it beautifully.
John Lin is the Head of Product at, an iOS app that helps people find shared housing and meet their perfect roommates. While Tinder may help you find your soulmate (or at least a date for Friday night), finding a roommate can be even more stressful than dating — and central to Roomi’s success, says Lin, is taking the pain out of that process:
“Successful iOS apps focus on solving a user’s problem. Our startup was started based on a problem everyone has faced, including every one of our employees: having a bad roommate.
Our team has listened to hundreds to thousands of users both on the street and within our app, and we make it a top priority to respond to feedback. Some interesting ways we gather feedback are by using our help desk, stopping people on the street while marketing, and watching user videos of interactions.
The second key to designing an iOS app everyone wants to use is to make sure it’s actually user-friendly and looks incredible. Here at Roomi, we’ve taken great pains — and great pride — in our new design, which has just been released in the App Store. We looked at dozens of websites for inspiration, and attempt to follow best practices from heavy hitters like Apple, Google, and Facebook.
The final step is, of course, to market the app successfully — nobody will download an app they know nothing about. We have a secret formula for getting users into our website on both sides of the market. While obviously, we can’t divulge everything, I will say that the formula includes a combination of grassroots marketing, paid advertising, event marketing, and reaching out to targeted users.â€
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